BravoTV has announced several new initiatives to fully leverage (meaning exploit, exploit, exploit) the brands of their popular reality shows like Top Chef, Shear Genius, Project Runway and, yes, even Top Design, among others. Brace yourselves for "a swirling mass of information" for customers who "feel very comfortable living in a cyclone of a brand." These initiatives include publishing, mobisodes (mobile users), dedicated websites, social networking and, in the future, themed cruises and cooking tours.
Bravo has also announced a partnership with talent agency Pangea Management Group, that will manage the careers of the contests who suddenly find themselves reality stars. One assumes this means all contestants must sign this deal in order to compete and that Pangea has a right of first refusal on managing each contestants career. I have to wonder what this will do to the quality of contestant in the future. The more mature and business savvy might be less willing to sign away the rights to their own career path.
So... what do we think? Are we ready for this "swirling mass of information"?
sources: Online Media Daily, MediaWeek
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